What is event planning? It is the process of planning events, which can include everything from music festivals, weddings, corporate events and more. It may sound similar to event production. However, event planning handles the totality of the event. For instance, event planning focuses on the “start to finish” while event production may focus more on the creativity of the input. It can also mean that event planning is in-charge of the event production. It really varies in a certain type of event. However, if you are an event planner, you most probably have your own ways such as techniques and strategies in planning an event. If you are new at this, there are various tips for you to consider.
To start with, you should know your audience very well. In an event planning, a target audience matters the most. Why? This is due to the fact that your target audience will determine the type of event that you will be having. It should be clear to you, what type of audience will you be having? Now, if you have the specific answer to your question, you can now proceed.
Create a list. What list? Spend some time to take down notes with regards to your venue, date and time of event, stage lighting, refreshments, parking and a whole lot more. You should be able to have a draft as soon as possible. Then, if you are able to fix your mind, create the final list.
Have a clear purpose for event planning. You have to know what you really want. You have to know the purpose of having this event. Why? You have to know the answer to that question. There is a saying that says “in order for you to reach your goal, identify it”. If you can just think about it very well, that line has a point. How can you say that your event was a success if you don’t know your goal? Be SMART when it comes to goal-making. Make sure that your goals are Specific, Measurable, Attainable, Realistic and Time-bound.
Avoid event wars. What does this mean? You have to know whether there are other popular events in line with yours. This means that you should avoid other industry events. Why? What if you have similar target audience, who will win? Will you be sure that your event will be more successful than the rest? If not, it’s better to just play it safe and avoid other holidays or events. Check your calendar.
Be open for change. Nothing is perfect, even event planning. That’s why, you have to be flexible. Make sure that you still have other options when it comes to the venue, date and time or other stuff.
Furthermore, have a good marketing strategy. Don’t just satisfy yourself with brochures, print ads or TV ads. Talk to people. Know what they want in order to get their attention. Once you have their attention, then, it’s time for you to make your great move in advertising. Sell or promote your event wisely!
